Author(s): Larry Downes
'A stimulating read...carefully researched and accessibly written...the case studies on disruption alone are worth the cover price' -Financial Times
'Everything you need from business school in one very direct book' -Dick Costolo, CEO, Twitter
It used to take years for new products and services to dethrone industry leaders. Now any business can be instantly devastated by something better and cheaper. How can you protect yourself, and harness the power of Big Bang Disruption?
No matter what your industry, start-ups can change the market before you even begin to grasp what's happening. The good news is that any business can master the strategy of the start-ups.
In Big Bang Disruption, Larry Downes and Paul Nunes show you how to spot the next big thing - before the next start-up does. Based on extensive research by the Accenture Institute for High Performance and interviews from over 30 industries, this essential bookwill give you with the tools to take control of your future.
Larry Downes is a consultant and author of Unleashing the Killer App. He is a columnist for both Forbesand CNET, and writes regularly for other publications including Slate, the Wall Street Journal, The Harvard Business Review and USA Today, among others. Paul Nunes is the Global Managing Director of Research at the Accenture Institute for High Performance. His research findings have been featured in the New York Times, the Wall Street Journal,USA Today, BusinessWeek.com, Forbes.com, Los Angeles Times, andChicago Tribune among other publications and media, and he is the Senior Contributing Editor at Outlook, Accenture's journal of thought leadership.